Local SEO isn’t just about showing up on Google—it’s about connecting with the right customers in your community. Whether you run a service-area business or a brick-and-mortar shop, optimizing for local search can put you on the map (literally) and drive more people to your door. In this guide, we’ll walk you through the key strategies small businesses can use to boost visibility, earn trust, and attract more local customers.

Local search drives 46% of all Google searches, making SEO for local businesses absolutely essential for success. When potential...